The Knowledgeable Client
I’ve finished up more than one coaching meeting with the thought, “This client may not need me. He already knows what to do.” Sometimes I’ve agonized over how I can add more value for those clients who just seem to have spectacular self-awareness and the ability to make great decisions. I make it a point to ask my clients whether they are getting what they need from me, yet I somehow doubted it when these seemingly totally “together” clients answered yes.
One day, one client brought all my agonizing to a halt when she said, “You know what, you’re a great mirror for me.” I was reminded that every client is different. Every client has different needs, and I can add value in different ways for different clients. There are really talented leaders out there who don’t need me to give advice. Rather, what they appreciate about their coaching sessions is the opportunity to talk things though confidentially, have me listen and challenge them. Sometimes the coach can be a sounding board. Sometimes devil’s advocate. Sometimes the trusted adviser.
Sometimes a mirror.
If you have a knowledgeable client, remember: they haven’t hired you because you are smarter than they are or because you know more about the subject matter that you are consulting on. They have hired you to help them. Don’t worry about yourself and what value you are bringing. Focus on them and give them what they need even if it feels uncomfortable.