Make all feedback about you.
People too often make feedback about the other person. "You need to be a better communicator." "You need to improve your ability to coach your staff."
It much more powerful to make the feedback about you rather than the other person. "I really like to be kept in the loop. My preference is to be updated weekly on this project. Will that work for you?". "People management is really important to me. I would like you to make sure that you complete all of your performance reviews in person and on schedule. Can you commit to that?"
Sound better? Of course it does. It is not that the first examples are wrong they are just not as effective as the second examples above. If you want people to listen, make it about you most of the time.
